The New York Times has a double dose of consumer credit pieces today. If you haven't seen them yet, the first is an editorial about the intersection of bankruptcy law and the rise in home foreclosures. Interestingly, the editorial's primary concern is not with the changes from 2005, but about a 30-year-old provision prohibiting the modification of repayment terms on primary residence mortgages in Chapter 13. The editorial argues that this provision may have been sensible when most mortgages were straight-forward, low-risk loans, but that with the rise of riskier, more complicated mortgage products, courts need more discretion to protect homeowners.
Second is Erik Eckholm’s article, "Enticing Ad, Little Cash and Then a Lot of Regret" about the new wave of mail-order-financed computer companies, such as BlueHippo, Circuit Micro, and Financing Alternatives, where customers make small installment payments through bank-account deductions in exchange for computers that (ideally) arrive by mail. I had heard BlueHippo’s radio ads and wondered about the service. I have my own variation on the motto, "if it seems too good to be true, it probably is," which is that, "if it's a new, heavily advertised financing option aimed at low-income people that seems reasonable at first, it's probably not." So I'd assumed there was something fishy about the service, but I hadn't had a chance to look into it. Fortunately, the New York Times did the investigation for me. It turns out that Better Business Bureaus across the country have been flooded with complaints about these services. Financing Alternatives is currently the Norfolk, Virginia office's number one subject of complaints. The Orange County office has had a similar relationship with Circuit Micro. And attorneys general in Maryland, Illinois, and West Virginia have taken action against BlueHippo.
In theory, a service that enables low-income consumers to buy computers using small payments over time is a good idea. These days, computer competence is a basic prerequisite of upward-mobility. Most higher educational institutions assume (or require) that their students have computers. Obtaining the skills to compete with their middle-class, My Space-entrenched peers is crucial for the younger generation of low-income people. For low-income parents who want their children to do well, finding them a computer is a pressing concern. There are two major problems with these computer sellers, however.
First, the price of computers has fallen dramatically in the last few
years, but unsophisticated low-income consumers are unlikely to
recognize the depth of this drop. Many are probably unaware of the
fact that they can obtain a good new computer for $500 and a working
used one for even less. (Don't forget that they are often buying their
first computer, so it's harder for them to shop over the internet where
the best computer deals are.) It is the lack of this crucial piece of
knowledge that can lead them to think that $1,800-$2,000 or more is a
good price for a financed computer. If low-end computers still sold
for $1,000-$1,500, as they did not that long ago, these would be quite
reasonable financing prices. But the market has changed in consumers'
favor.
Mainstream retailers should recognize this opportunity and target their
low-priced computers to low-income families, offering lay-away plans
and perhaps more reasonable financing options of their own. This price
drop also means that businesses buy new computers much more frequently than they used to, presenting a great opportunity for
business-charity partnerships aimed at getting the older, but still
functional, computers into the hands of low-income families. Here, in
Boston, virtually every savvy low-income family I’ve worked with has
obtained a computer this way. But I suspect that in places without
the same non-profit and university infrastructure, much more work needs
to be done.
The second problem with these companies is that they don't seem to be
delivering the computers. With computer prices dropping faster than
low-income people's perceptions of them, someone should be able to make
a tidy profit by charging twice the going rate – and delivering a
functional product, no scams necessary. But this is not what's
happening. The New York Times article focused on a family that received a series of broken computers. Others say they never received any at all. Circuit Micro got in trouble for allegedly
deducting $40 fees from the bank accounts of "customers" who had not
yet committed to a purchase. And although BlueHippo claims that its
delays in shipping computers are due to inconsistent customer payments,
the Better Business Bureau has issued a national warning about the
company. This really should present a good opportunity for
reputable computer sellers, but in the meantime, low-income buyers
beware.